Topgolf To Open Three Venues In Saudi Arabia In Major Golf Partnership

This collaboration aims to engage a wider audience and advance the future of golf in one of the world’s fastest-growing golf ecosystems.

As part of the agreement, Topgolf will launch three new facilities in Riyadh, Jeddah, and the Eastern Province, with plans for future expansion across Saudi Arabia.

Golf Saudi, Topgolf Callaway announce new partnership

Topgolf’s approach, which combines a social experience with gamified golf, has proven successful in attracting new golfers. Research by the National Golf Foundation in the US shows that 10 per cent of new golfers took up the sport after visiting a Topgolf venue.

Golf Saudi will become the exclusive distributor of Toptracer Technologies and Topgolf Callaway Brands’ equipment and apparel brands in Saudi Arabia.

Callaway Golf will sponsor Saudi professional golfers and provide the official attire for the Saudi national golf team. TravisMathew and Ogio will become the equipment and apparel brands for the Saudi men’s, women’s, and junior national teams.

Noah Alireza, CEO of Golf Saudi said: “Our partnership with Topgolf Callaway Brands marks a pivotal moment for golf in Saudi Arabia. Our golf infrastructure has been rapidly evolving and this multi-brand deal with Topgolf Callaway Brands will accelerate the game we love across the whole ecosystem.

“Topgolf has brilliantly tackled the age-old challenge of accessibility, bringing joy and innovation to the game of golf for everyone. We are confident that we’ve found the right long-term partner to leverage the fast-developing sports and golf canvas in Saudi Arabia, and to co-innovate to help shape the future of golf in Saudi and beyond.”

The partnership aims to drive golf forward in Saudi Arabia, exploring and innovating to develop the future of the sport.

Ben Sharpe, Managing Director and President, EMEA for Callaway Golf and former Topgolf Chief Franchise Officer added: “We’re excited to enter another market in the Middle East with three venues in Saudi Arabia. We have found a strong partner in Golf Saudi to help us bring our modern golf brands – Topgolf, Toptracer, Callaway Golf, Odyssey, Ogio and TravisMathew – to the region and help transform Saudi Arabia into an exceptional golfing nation.

“This partnership will ensure Topgolf Callaway Brands and Golf Saudi continue to drive the game of golf forward into the future, working together to explore and innovate, and develop what comes next in the game we love.”