Payrails Partners With PUMA To Enhance Online Shopping Experience Across MENA

The collaboration will enable MENA shoppers to have a wider variety of payment options, besides offering a more seamless buying experience – no matter where they live or with what method they choose to pay.

PUMA will also benefit from improved payment authorisation rates and will be able to enter new markets faster while better serving existing ones.

The company said through this partnership, PUMA customers shopping online will benefit from localised experiences, featuring dynamic payment pages customised to their specific needs.

Orkhan Abdullayev, CEO and Co-Founder of Payrails said the company is excited to join forces with PUMA as a global payment technology partner to build seamless checkout experiences for shoppers anywhere in the world.

“Designed for enterprises, our advanced payment platform provides iconic brands like PUMA the flexibility and scalability they need to deliver exceptional customer experiences globally,” he said.

Abdullayev said leveraging Payrail’s technology and expertise, PUMA will be able to improve checkout experiences, reduce rejected payments, and boost their overall payments performance.

Pancho Ortuzar, Director of Global E-Commerce Engineering at PUMA said with Payrails’ technology and data capabilities the company will be able to gain a deep understanding of its payment performance and build frictionless customer experiences.

“[The] Payrails platform will greatly accelerate our efforts to integrate new payment providers effortlessly at scale and connect to all our internal systems to provide our shoppers with seamless and highly personalised checkout experiences,” he said.

Payrails enhances PUMA payments

Payrails enables enterprises to build, operate, and scale payment solutions without the need for costly and complex in-house infrastructure.

Payrails’ technology will mark a leap forward for PUMA’s payment processing by supporting the integration of multiple payment service providers (PSPs) and alternative payment methods (APMs) across MENA.

Its automatic payment routing intelligently directs payments to the most appropriate provider based on factors such as processing fees, purchase location, transaction value, and risk.

This optimisation not only increases payment authorisation rates and global coverage, but also ensures payments are handled seamlessly and cost-efficiently.

The partnership with PUMA follows Payrail’s successful collaborations with other leading enterprises such as Careem, Just Eat Takeaway, Vinted and InDrive.

With an expanding commercial team in Dubai and its global HQ in Berlin, Payrails has raised over $20.8 million from leading investors including Andreessen Horowitz, EQT Ventures, General Catalyst, and HV Capital.