Football Legend Ruud Gullit Brings AC Milan Golf Collection To Dubai

Launched in the summer this year, the premium AC Milan Golf Collection blends Milanese elegance and fashion with golf performance. The collection also reflects Milan’s reputation as a global centre of design, where sport, style and culture have long influenced one another, making the AC Milan growing style and brand identity instantly recognisable well beyond football.

The Middle East is a huge market for AC Milan, given the number of passionate fans in the region, and Dubai is especially important as Emirates Airline has been one of their longest-standing sponsors of the Italian club.

During his stay in Dubai, Gullit, one of the most influential players in AC Milan’s history and a twice World Footballer of the Year winner, visited Jumeirah Golf Estates and played in the ProAm of the season-ending DP World Tour Championship wearing the trendy AC Milan Golf Collection apparel. He later took part in a Short-Game Challenge in the DP World Championship Village alongside famous American golf influencer Bradford Wilson, as part of the Dubai Fitness Challenge 30×30 initiative.

The collection is the first released under Clubhouse – AC Milan’s new creative platform where football meets culture across fashion, design, music and the arts. Clubhouse marks a new era in AC Milan’s storytelling, connecting the Rossoneri identity with the creativity of fans and culture-makers around the world.

Gullit, as an ambassador for AC Milan, plays a key role in connecting the Club’s heritage with its modern, stylish identity.

AC Milan brings golf style to Dubai

The legendary Dutch midfielder and forward said: “Milan has always stood for elegance and innovation, and you feel that same spirit in this golf collection.

“Golf today is culture as much as sport. Dubai is the perfect place to show how AC Milan connects both – a city that understands performance, lifestyle and global style. I’m looking forward to being back here and sharing the AC Milan story with our fans in the region.”

Valerio Rocchetti, the Club’s Director of Licencing, Retail and E-Commerce, who has led the transformation of AC Milan’s retail and merchandise strategy, said: “This collection is a natural expression of who we are as a club. AC Milan has always been a sporting institution, but it has also been a cultural one – shaped by Milan, one of the world’s leading fashion and design capitals.

“We are proud to bring this collection to Dubai with Ruud, whose legacy continues to inspire our global community. The Middle East is a key region for us, and we are deepening our presence here in a way that is authentic, premium, and built for the future.”

The collection features elevated essentials – polos, quarter-zips, trousers and hoodies in tonal palettes with subtle Rossoneri detailing – alongside the Classic G Golf Shoe for all-day comfort. The pieces are designed for versatility, pairing performance with refined Milanese tailoring.

The collection is available via AC Milan Official Stores.