Dubai Set For First-ever Spartan Trifecta Weekend In Major Partnership With ITP Media Group

The new partnership with ITP Media Group signals a strategic move to extend Spartan Race’s reach in the Middle East.

The Trifecta weekend will feature three races: Sprint, Super, and Beast, allowing participants to test endurance and agility in one weekend. A Kids’ race will be held on both days for younger participants.

Spartan Race partners with ITP Media Group to expand in the Middle East

“We’re thrilled to bring the Spartan Trifecta experience to Dubai’s city limits,” Isla Watt, Director of Spartan Race Middle East said. “Dubai Parks and Resorts provides the perfect setting for this exciting event,” she explained adding that the brand is committed to fostering a strong community and promoting active lifestyles in the region.

“Spartan Race is more than just a race; it’s a movement that empowers people of all fitness levels to challenge themselves and achieve their goals,” she added.

The Spartan brand, known for its global presence, has recently gained attention through a Netflix series and the Beast World Championships in Abu Dhabi.

“We’re excited to partner with ITP Media Group to bring Spartan Race to new heights in the Middle East,” Matthew Brooke, Senior Vice President of Global Operations at Spartan said.

“Their expertise and market reach will be invaluable in expanding our brand’s presence in the region,” he added.

Spartan Race Middle East aims to deliver obstacle course races, training programmes, and fitness events suited to participants of all levels.

Tickets for the Trifecta event will be available in the coming days at https://arabia.spartan.com/en.