Dubais DP World Extends Title Partnership With The DP World Tour Until 2035

That was evident once again on Tuesday when the company extended its long-term partnership with the European Tour Group. Under the new partnership agreement, the largest in the Tour’s history, DP World will continue as Title Partner and Official Logistics Partner until 2035. The Tour will continue to be called the DP World Tour.

The original agreement, which started in 2022 and saw the European Tour renamed the DP World Tour, has led to 42 tournaments in 26 different countries this season. It has helped create record prize funds and expand fan base, making the sport more global and better connected than ever before.

A delighted Guy Kinnings, Chief Executive Officer of the DP World Tour, said: “The first stage of our landmark Title Partner relationship has been focused on raising awareness globally of the DP World brand and building a strong pipeline of new business leads for their sector-leading services. Over the past four years, that has been a tremendous success.

“The partnership has also evolved and will see DP World continue to become an integral cog in delivering our global tournament schedule, utilising their supply chain expertise. This is a truly integrated partnership that will continue to deepen over the next decade.

“This agreement also shows the continued strength of the DP World Tour, which is enjoying growth in our fan base and spectator numbers, as well as our partnership portfolio. DP World’s decision to invest in the Tour for another decade is further proof that it is going from strength to strength.”

Yuvraj Narayan, Group Deputy CEO & Chief Financial Officer of DP World, added: “Our partnership with the DP World Tour reflects how sport can connect markets and communities, just as we do through global trade. This long-term investment demonstrates our belief in the Tour’s future and our commitment to making golf more inclusive and sustainable.

“New events, such as the recent DP World India Championship, show how we are supporting the game’s growth and accessibility for the long term.”

As part of the renewed agreement, DP World will also continue to be the Title Partner of the DP World Tour Championship – the season-ending event of the Tour which is being held in Dubai this week – until 2035. DP World will become an Official Partner to a further 15 tournaments each season – providing greater opportunities to engage fans and communities across key markets.

The Tour also announced that the DP World India Championship will return in 2026, with the ambition of becoming a regular fixture on the Tour calendar. India is one of the biggest market for DP World, and Indian golf has immense potential, which the company wants bring to the fore.

Through DP World’s Second Life initiative and its global Clubhouse programme (which was introduced in India last month), the company uses its smart logistics expertise to create new grassroots facilities – repurposing shipping containers into training hubs to inspire the next generation of golfers and ensure lasting community impact.

DP World’s association with the Tour stretches back to 2009, when it became a presenting partner of the Race to Dubai finale. The relationship has evolved and expanded since then.