BRAVE Combat Federation (CF), the Bahrain-based global mixed martial arts (MMA) promotion company, announced a broadcast deal with VOYO, the streaming platform operating under the CME (Central European Media Enterprises).
Under the new deal, VOYO, which is said to have a reach of 49 million viewers, will broadcast live events as well as library content on its on-demand channel.
BRAVE CF said the new partnership with top content platform provider VOYO for Slovenia and Croatia will help development of MMA in the Balkans in a big way.
“BRAVE CF has the number one market share in Europe and the biggest reach of any promotion in the continent. The deal with a giant of the Balkan region such as the CME reinforces our leadership and we are looking forward to working with VOYO to continue our expansion and the expansion of the sport,” said Mohammed Shahid, president of BRAVE CF.
“These are the types of partnerships that are key in increasing the reach of mixed martial arts and bringing a new era for the sport in Europe,” he said.
Founded in 2016, the Bahrain-based promotion company has been leading the change in the world of mixed martial arts, with the company of late making efforts to reform the sport in the Balkans.
It has been continually hosting events in the region and brokering landmark broadcasting deals to elevate the sport to a new level overall.
BRAVE CF global dominance
Currently the most-hosted MMA organisation in the world with events held in 31 countries, BRAVE CF has so far hosted events in 13 European nations.
The number is set to expand to 14 countries in the next few weeks, with BRAVE CF set to host its first event in the Netherlands.
VOYO, a leading content hub in Europe, has earned a reputation for delivering premium local and international content to its users while championing local content creators.
The strategic partnership between BRAVE CF and VOYO is expected to expand the global sports footprint of the content platform, enhancing its appeal to MMA fans across the globe.
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