Dubais Emirates Signs Major Partnership With Germanys Biggest Football Club
Seven-year sponsorship with Bayern Munich to provide prominent brand visibility, a dedicated Emirates Skybox and other ... Read more
Dubai Mallathon Begins Today Across 9 Shopping Malls
Participation for Dubai Mallathon remains free and open to all Read more
Spartan Race Announces New Trifecta Weekend At Al Ain Zoo
The Trifecta Weekend by Spartan Middle East will be held from October 11-12 Read more
Dubai Mallathon: Crown Prince Sheikh Hamdan Launches New Summer Fitness Programmes In Shopping Malls
Seven Dubai shopping destinations will host walking and running tracks Read more
Saudi Arabias Esports Sector Eyes $13.3bn GDP Contribution By 2030
Saudi Arabia has 23.5 million gamers - around 67 percent of the population, providing a substantial domestic base for e... Read more
Spartan Middle East Announces Indoor Race At Etihad Arena
High-energy 3km Spartan Middle East obstacle race will feature indoor and outdoor elements, with categories for adults ... Read more
Dubai Real Estate Developer Launches Worlds First Olympic-branded Residence With Tom Dean
Hadley Heights 2 in Dubai Sports City will offer Olympic-grade amenities co-designed with gold medallist Tom Dean. Read more
EXCLUSIVE: Saudi Arabia Is Different, Says Esports World Cup CEO; Riyadh Tops LA, Seoul In Global Gaming
Esports World Cup CEO says political backing from gaming leadership gives Riyadh "unparalleled" advantage in global tou... Read more
Saudi Arabia Hosts Esports World Cup With $70m Prize Pool, Kingdom Targets $13.3bn GDP Boost And 39,000 Gaming Jobs
More than 2,000 players from over 100 countries descend on Riyadh for Saudi gaming event Read more
LIV Golf Secures Major Sponsorship Support From HSBC Bank
The London-headquartered bank becomes the Official Bank of the PIF-backed League and will also sponsor the Crushers and... Read more
Saudi Arabia Launches Esports World Cup 2025: “This Is A Legacy That Is Going To Last For Decades”
"We did something amazing in 2024 with the Esports World Cup," Saudi Esports Federation president Prince Faisal said Read more
UFC Makes Qatar Debut With Fight Night Doha In November
The event will take place on Saturday, November 22, and will take place at Doha's ABHA Arena, which is described as a s... Read more
F1: Red Bull Formula 1 Team Sacks Christian Horner
Horner led the Red Bull Formula 1 team for 20 years as team principal Read more
Apple In Talks To Secure US Formula 1 Streaming Rights Following Success Of Brad Pitt F1 Film
The iPhone maker’s move follows the strong box office performance of its original movie F1, starring Brad Pitt, which... Read more
Game On For $70m Esports World Cup In Saudi Arabia
Esports World Cup begins in Saudi Arabia with prize pot of over $70m Read more