Abu Dhabi's Al Jazira Recruits City Football Group Exec To Head Commercial Operations

As part of its ongoing restructuring process, Al Jazira Club has appointed an executive from its parent company, City Football Group, to head up its commercial operations. 

Nick Pinder has been appointed Al Jazira Club's group chief commercial officer, as part of a fresh and ongoing strategy to energise the Abu Dhabi-based sporting operation.

Pinder joins from City Football Group, the umbrella organisation for Manchester City and six other football clubs around the world, where he held responsibility for partnerships and commercial activity across the Middle East, Europe and Africa.

Having spent much time in the region, he said he understands the passion for football that exists in the UAE and is optimistic about the impactful role that the club can make locally.

“I am here to play my part in this new chapter for Al Jazira,” Pinder said.

“We are committed to building on the positive legacy of the club, engaging fans on a daily basis and developing closer relationships with the communities of Abu Dhabi.

Over the coming months, Al Jazira will continue the process of restructuring the organisation. 

CEO Nick Garcia commented: “We are delighted to have brought Nick to Abu Dhabi as a member of Al Jazira Club’s Executive Leadership Team. His appointment is a critical step in our ability to drive deeper engagements with our fans and increase the value to the brand partnerships that will be so important for our transformational journey. Nick’s combination of world class experience, and knowledge of the local market makes him the perfect fit for our ambition.”