UAE Tax Authority Launches New Moáther Package To Support Influencer Tax Compliance

The session, held in collaboration with the UAE Media Council and with representatives from the New Media Academy in attendance, forms part of the FTA’s broader efforts to highlight tax compliance requirements.

During the session, the FTA stressed the need to enhance knowledge of tax procedures among all taxpayers as part of a comprehensive awareness plan, according to a statement by the Emirates News Agency (WAM).

UAE enhances tax awareness

The authority aims to support business sectors by providing them with tools for self-compliance with UAE tax legislation.

“We are pleased to collaborate with the UAE Media Council in organising this important awareness session, which comes as part of the FTA’s ongoing engagement with content creators and influencers across numerous awareness campaigns and programmes, all of which enable them to understand tax obligations – for themselves, as well as for relaying information to their audiences,” Khalid Ali Al Bustani, Director-General of the FTA said.

The event also saw the announcement of the Moáther Package, which Al Bustani described as “designed to meet the needs of content creators and influencers” with “innovative solutions and accounting software developed in collaboration with our partners to support creators and influencers in achieving tax compliance flexibly and conveniently.”

Al Bustani highlighted the vital role of influencers in spreading knowledge about tax culture, noting that many have been “key partners in the success of many awareness campaigns over the past few years.”

The FTA works with stakeholders to promote voluntary compliance through methods based on international best practices, aiming to ensure smooth tax enforcement aligned with the country’s aspirations for a transparent and sustainable tax system.

“Empowering content creators and influencers with legislative and tax knowledge is a pivotal part of our shared vision to build a sustainable media sector that is compliant with its tax responsibilities. Such efforts help us keep pace with rapid digital transformations and enhance our commitment to corporate standards,” Mohammed Saeed Al Shehhi, Secretary-General of the UAE Media Council said.

Al Shehhi called the session “a qualitative step that contributes to raising professional awareness and consolidating the culture of compliance and responsibility among content creators in the UAE,” reflecting “the close integration between media legislation and the tax system in the UAE.”

“Today, the content economy is one of the main pillars of the new media sector, and it is essential to equip those working in this field with the necessary legal and tax knowledge to ensure the continuity of their business within the legislative and legal frameworks adopted in the UAE. This session is a practical platform to expand their understanding of the tax system and simplify tax compliance procedures,” he added.

The session included questions from content creators, with FTA team members explaining tax obligations for achieving full compliance.