Dubai Digital Bank Is First To Launch Smartphone Insurance Plan

UAE mobile phone owners can now enjoy protection for their devices with a new mobile insurance plan from Liv., the lifestyle digital bank by Emirates NBD.

A first in the UAE, Liv.’s Mobile Insurance, offered in partnership with RSA Insurance, offers an entirely paper-free process from purchase of policy to claims, all via the Liv. App.

The new plan is the first in a series of insurance products that Liv. will make available on its platform under the Liv. Sure brand in the coming months, it said in a statement.

“Millennials can’t live without their phones and we have created a unique offering that provides customers with solutions relevant to their lifestyle,” said Jayash Patel, head of Liv.

“It is quite common for mobile devices to sustain damage during usage: three in four people have broken a phone screen at some point in their lives, while one in four tend to drop their phones in liquid.”

Liv. Mobile Insurance offers owners instant cover from the time of policy purchase, a fully digital claims process as well as rewards in case there are no claims made. The plan covers devices up to two years old and can be bought and renewed from the Liv. App.

David Harris, director - distribution at RSA Insurance, said: “We are proud to partner with the UAE’s first digital bank to create the country’s first digital insurance for mobile phones. This innovative offering is unique to the UAE.”