Astra Tech has rebranded its PayBy platform as botim money, consolidating its financial services under a single consumer-facing brand linked to its flagship communication app.
The company said the move is part of efforts to simplify access to financial services across the region and align with the UAE’s transition toward a cashless economy. botim money is licensed by the Central Bank of the UAE and was the first fintech to receive dual authorisation as both a Retail Payment Services Provider and a Stored Value Facility under the PayBy brand.
Through the botim app, users can send and receive money locally and internationally, use prepaid cards, access micro-lending products such as Send Now, Pay Later, and invest in products including National Bonds and gold.
“botim money is more than just a new brand name,” said Dr Tariq Bin Hendi, Board Member at Astra Tech and CEO of botim. “We first earned the trust of millions through communication. Now, we are transforming that into financial value.”
Astra Tech also introduced botim money for Business, a new division offering payment solutions for enterprises, including point-of-sale systems, salary disbursement, and compliance with the Wage Protection System (WPS).
The botim app, which began as a free VoIP service, now has over 150 million users globally. The company said the rebrand reflects the platform’s evolution into a broader fintech ecosystem designed to make transactions and financial management more accessible to users.
Astra Tech is the consumer technology subsidiary of G42, the Abu Dhabi-based artificial intelligence group. The company said the rebrand lays the foundation for further integration of AI tools and financial products across its ecosystem.
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