Al Etihad Payments, Visa Launch New Jaywan-Visa Cards In UAE

The partnership supports the UAE’s plans to transition towards a digital economy, the Emirates News Agency (WAM) said in a statement, adding that Al Etihad Payments and Visa will work with financial institutions, fintech firms, and merchants to issue the cards, which will include various benefits and services.

“Jaywan is a key step toward strengthening the UAE’s financial infrastructure, offering a locally rooted payment solution that supports economic growth and digital transformation. Under this partnership between Al-Etihad Payments and Visa, we are creating a seamless, secure, and efficient card payment ecosystem that aligns with the UAE’s vision for innovation and financial empowerment,” Saif Humaid Al Dhaheri, the CBUAE’s Assistant Governor for Banking Operations and Support Services and Chairman of Al Etihad Payments said.

Al Etihad Payments, Visa to expand digital payment options in UAE

The cards will feature both Jaywan and Visa logos, allowing customers to make payments within the UAE and at Visa’s global network of more than 150 million merchants across 200 countries and territories.

Domestic transactions will be processed through the national card switch, UAESWITCH, while cross-border transactions outside the GCC will be processed through Visa’s global network, VisaNet.

“With around 30 per cent of payments still made with cash, we look forward to implementing this agreement and continuing our collaboration with industry partners to extend the benefits of digital payments to more consumers and businesses, as well as the wider UAE economy,” Dr. Saeeda Jaffar, Visa’s Senior Vice President and Group Country Manager for the GCC added.

She added that the UAE has been leading digital transformation efforts and that the agreement reinforces Visa’s commitment to providing security, reliability, and innovation for Jaywan-Visa cardholders and merchants.